Guerrilla Museum, a new project by Triumph Gallery, is supported by Moscow Museum of Modern Art. Guerrilla Museum is a new exhibition format, aiming at spontaneous and sudden choice of the venue. The term «Guerrilla» is adopted from marketing textbooks, where concepts of “guerrilla marketing” and “guerrilla store” have been accepted for a long time. Guerrilla stores of well-known brands appear in most unexpected locations (usually for a short period of time) and do not presuppose any corporate style — they just use the space as it is to sell their products. The guerilla museum will operate in a similar manner: it will move from one place to another, showing in anything but conventional exhibition venues. They will be showing in abandoned buildings, in house windows, ports and warehouses — no special redecoration, no design concepts involved, there is only a venue and art. The strategy is indisputably advantageous for a contemporary museum, the assets including integration into urban environment, an opportunity to experiment with new non-museum space, placing works in the new context, which will certainly bring it to the new level of interpretation.

The first project of the GUERRILLA MUSEUM's is «Gladiatoria» exhibition by Sergei Kalinin, which will take place in the former METROPOL casino and will present a series of paintings representing mixed martial arts. Sergei Kalinin is known as an academic artist, he plays on traditions of the Russian Realist School of painting with its fleshy texture, attention to plastic materials. «GLADIATORIA» series, displays the artist's interest in fighters' broken faces which for him present, first of all, rich plastic material for painting, for work with paints. Eighteen paintings will be exhibited in the luxurious interiors of the METROPOL. The ex-casino room will house a boxing ring filled with sand with black mini-tractors fighting each other.

Press-agent JMgroup:

Head of PR group — Natalia Govorukhina,
n. govoruhina@jmgroup. ru , cell. +7 926 508 82 24

Moscow Museum of Modern Art

PR department
Contact person — Marina Stravets,
pr@mmoma. ru tel. +7 495 694 66 60, fax +7 495 231 44 10