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Spirale d’Idee Association
Goffredo Parise — Giosetta Fioroni Archive

With the support of the Italian Institute of Culture in Moscow

Giosetta Fioroni. The 60’s in Rome
Джозетта Фиорони
Берлинская шляпка
60х60 см
Карандаш, эмаль, алюминиевая краска, холст
Джозетта Фиорони
Сверху на высокой скорости
180х121 см
Карандаш, эмаль, алюминиевая краска, холст
Джозетта Фиорони
Девушка под звездами
70х100 см
Карандаш, эмаль, алюминиевая краска, бумага
Джозетта Фиорони
Venere detail
70x100 см
Карандаш, эмаль, алюминиевая краска, бумага
Джозетта Фиорони
Отсюда к вечности
70х100 см
Карандаш, эмаль, алюминиевая краска, бумага
Date: September 6 — October 22, 2017
Venue: Petrovka 25, Moscow

Curators: Marco Meneguzzo, Piero Mascitti

The Moscow Museum of Modern Art presents «The 60’s in Rome», the first solo exhibition to be held in Russia of the Italian artist Giosetta Fioroni, one of the shining lights of pop art. Focusing on Fioroni’s «pop» phase of the 1960s, the exhibition also traces the origins of the artist’s style in her abstract painting from the late 1950s and its evolution in her politically-inspired works from the late 1960s, early 1970s.

The title «The 60’s in Rome» refers to the place and time that shaped Fioroni’s artistic career. The unique cultural ambience that reigned in Rome from the end of the war throughout the 1960s owed not only to the overall cultural renaissance, which, amongst other things, gave birth to Italian neorealism with its famous protagonists Antonioni, Pasolini, Fellini and Bertolucci, but also to the strong influence of American culture through the cinema industry and art. Alongside the city itself the variety of intellectual, cultural, and emotional experiences Fioroni was subject to was due to the environment in her family, which belonged to the artistic elite and would host poets such as Vincenzo Cardarelli. Due to her natural openness to artistic and interpersonal influences Fioroni was surrounded by a rich cultural milieu throughout her life. Among those who had formative influence on Fioroni were her teachers Toti Scialoja and Giuseppe Capogrossi, her friend American abstract artist Cy Twombly, her peers Sergio Lombardo, Mario Schifano, Jannis Kounellis and Enrico Castellani. For Fioroni, just as important as interacting with other artists, was her passion for literature which was reflected in her choice of life companions, among whom were the novelist and poet Germano Lombardi, who was one of the founders of Group 63, and most importantly Goffredo Parise, as well as her circle of acquaintances and friends which included Tristan Tzara and Samuel Beckett amongst others. This attention to literature, in the curators’ view, resulted in the strong narrative quality of Fioroni’s work.

The exhibition focuses on Fioroni’s output from the 1960s — the period she is most famous for. The beginning of this period was marked by the thirty-second edition of the Venice Biennale, which has gone down in history as the «Pop Biennale» and where a movement later known as roman pop art came into the spotlight. Fioroni together with Franco Angeli, Tano Festa, Titina Maselli, Mario Schifano right from the start became the protagonist of the new movement. In the works that were shown at the biennale (featured in the MMOMA exhibition) the artist employed the comic book narrative structure, images from magazines and photographs, simplified two-dimensional figures — the means that would later reappear in Warhol and Lichtenstein’s works — to portray a dynamic society of the image. Typical of her works from those years is the use of silver, a non-color as Fioroni referred to it. By painting with silver the images that were initially obtained by the silver-gelatin process, the artist emphasized the sense of two-dimensionality. The key to understanding Fioroni’s formal method, in the curators’ view, lies in the artist’s abstract painting from the 1950s. In the works «The Clock» (1963) and «The Secret in Action» (1959–60) presented in the exhibition one can recognize the traces of Twombly and Robert Motherwell as well as the immediacy and simplicity of intent that alongside superficiality are typical of her pop phase.
Following the logic of the artist’s career the exhibition moves on from her celebrated pieces to those witnessing the artist broadening the range of her tools and themes. On the wave of the social radicalisation of the turbulent 1960s and 1970s Fioroni turned to the themes of politics and socialisation by introducing in her works photographs from her childhood which was marked by the Fascist regime. At the same time she made forays into different forms of art experimenting with theatre, cinema, and installation. The exhibition in MMOMA features an installation titled «The Optical Peephole» in which the artist in a metaphorical way reflects on the theme of the boundaries between the political and private. Reproduced here for the first time since the 1960s, the performance will be held every weekend and feature Italian actress Irene Muskara. In this performance as well as in her paintings, by providing a woman’s perspective, Fioroni offered an alternative to the picture of the world as rendered by male artists that was pervasive in pop art. Her superficial, glamorous female protagonists exist in the realm of sensitive and problematic themes thus debunking gender stereotypes.

«The 60’s in Rome» is in a way Fioroni’s response to Moscow. A great lover of Russian literature, the artist visited Moscow in 1969. Today, in 2017, Moscow audiences will have the chance to see the eternal city through Fioroni’s eyes.

Falconeri and MMOMA have launched a collaborative program Falconeri Art Weekend. As part of the program Falconeri invites the public to join guided tours, organized with the support of the brand, and visit the exhibition free of charge. Tours, six sessions per day, will run every Sunday during the period of the exhibition. Please find more detailed information at mmoma.ru.

As a result of the cultural cooperation between Russia and Italy for this project, the exhibition is a continuation of MMOMA’s program dedicated to introducing Moscow audiences to art from around the world. «The 60’s in Rome» is a special guest of the Cosmoscow International Contemporary Art Fair and is held as part of the Moscow International Biennale of Contemporary Art.

Giosetta Fioroni

Giosetta Fioroni was born in Rome in 1932 to a family of artists. Between 1959 and 1963 she lived in Paris, where the Galerie Denise Breteau devoted a solo show to her. On returning to Rome, she was the only female member of a movement later known as School of Piazza del Popolo which included Franco Angeli, Mario Schifano, Tano Festa, Francesco Lo Savio, Fabio Mauri, and Giuseppe Uncini. She participated with some of them in the 1964 Venice Biennale. However in her artistic search she gravitated not so much to artists as to poets and writers, many of whom belonged to Group 63, but the most important figure was Goffredo Parise, whose works began being translated into Russian in the late 1960s. From 1963 until Parise’s death in 1986 they had a close relationship. In 1970 Fioroni took part in large significant exhibitions. In 2009 Skira published an important historical-biographical monograph on the artist curated by Germano Celant. In 2013 the Drawing Center in New York dedicated to the artist a retrospective exhibition «Giosetta Fioroni. L’argento» curated by Claire Gilman. In 2015 she became the muse of the Valentino 2015 winter collection.

Official Partner of the exhibition — Falconeri

Italian brand Falconeri which is known for its cashmere items for men and women has a special fondness for cultural heritage and history of Italy and actively supports signature exhibitions all around the world. Falconeri is the official partner of the first exhibition to be held in Russia dedicated to extraordinary Giosetta Fioroni who was one of the originators of Roman Pop Art.

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